While we keep away from such places, we should get the enemy to approach them; while we face them, we should let the enemy have them on his rear.

Sun Tzu’s quote suggests a strategic approach to conflict, emphasizing the importance of positioning and tactical manipulation in warfare. It reveals the principle of drawing the enemy into unfavorable situations—a hallmark of effective strategy. The notion of keeping away from certain locations while encouraging the adversary to approach them underscores the psychological aspect of warfare. It suggests that one can create advantages not just through direct confrontation, but also by enticing the enemy into a position of disadvantage. This quote stresses the value of maneuverability and the element of surprise; by forcing the enemy's hand, a strategist can control the battlefield dynamics. It implies a deep understanding of the terrain, psychology, and the movements of both one's own forces and the adversary's. In modern contexts, such principles can be applied beyond the battlefield. For example, in business competition, companies might seek to avoid direct confrontations with competitors in key markets (analogous to "dangerous places"), instead guiding their rivals to invest resources in less advantageous sectors. This strategic redirection can lead to a market advantage. Similarly, in negotiations, one might strategically position themselves in a way that encourages the opposing party to make concessions that benefit one’s own position. By grasping the motivations and strategies of others, whether in corporate environments or everyday conflicts, individuals can navigate complex dynamics to achieve favorable outcomes. In summary, Sun Tzu’s insight transcends mere military application—it speaks to a broader strategic mindset applicable in various competitive scenarios, highlighting that wisdom often lies in choosing when to engage and when to lead others into disadvantageous positions.