When you engage in actual fighting, if victory is long in coming, the men’s weapons will grow dull and their ardour will be damped. If you lay siege to a town, you will exhaust your strength.

Sun Tzu’s quote emphasizes the importance of efficiency and momentum in conflict. The phrase “if victory is long in coming” suggests that prolonged engagements can lead to diminishing returns. As battles drag on, soldiers may become fatigued, their weapons may lose their effectiveness, and their enthusiasm can wane. This notion that prolonged conflict erodes both physical and psychological readiness reveals a deep understanding of human psychology and morale. In modern contexts, this principle can be applied beyond military scenarios to various competitive fields, including business, sports, and negotiations. For instance, a company that enters a protracted legal battle may deplete its resources and morale, ultimately weakening its position and ability to function effectively in the market. Similarly, in sports, a team that prolongs a match without a clear strategy or hope of victory may see a decline in performance and motivation among its players, leading to a further spiral of defeat. Additionally, Sun Tzu’s advice highlights the necessity of adapting strategies as situations evolve. In business negotiations, for example, a stalemate could indicate the need to reassess tactics rather than stubbornly persisting in a stalemate. Effective leaders recognize that maintaining momentum is crucial and may choose to pivot or regroup, avoiding the exhaustion that comes from relentless conflict. Ultimately, this quote serves as a reminder of the value of swiftness and decisiveness. Whether in warfare, business, or personal challenges, the pursuit of a timely resolution can preserve strength and sustain morale, ensuring that victories, when pursued, are attainable and impactful.